/resume
/work-experiences
Marketing Specialist, Lifecycle Campaign Development | Confidential (Remote)
Lifecycle Marketing & CRM Operations, Growth Marketing
Dec 2023 - Present
Technical skills: Braze, HubSpot Marketing Hub, Sanity, Appsflyer, MixPanel, Segment, Simon Data, Inbox Monster, Figma, SQL
Marketing Operations Specialist | Morningstar (Toronto, ON)
Marketing Operations & Intelligence, Digital Marketing
May 2022 - Oct 2023
Marketing Associate | Perk Hero Software Inc. (Vancouver, BC)
Marketing Technologies & Analytics
Sep 2020 - Mar 2021
Technical skills: SendGrid, Google Analytics, MailChimp, WordPress CMS Social Ads Analytics
Teaching Assistant | UBC Sauder School of Business (Vancouver, BC)
Jul 2019 - Dec 2020
Courses: Marketing Management (COMM 465); Logistics and Operations Management (COMM 204); Introduction to Quantitative Decision Making (COMM 290)
Product Manager Intern | Apply Digital (Vancouver, BC)
Sep 2019 - Mar 2020
Cllients & projects: Commercial real estate service & tenant management platform (web & mobile apps); Commercial real estate investment crowd funding platform (web app; go-to-market strategy); Agritech management solution (web app); Athleisure brand (web & mobile apps)
Summer Analyst (Co-op) | WestJet Airlines (Calgary, AB)
Corporate Development & Strategy
May 2018 - Aug 2018
Equity Research Associate | Canalyst (Vancouver, BC)
May 2017 - Apr 2018
Sectors covered: Healthcare, Financials & Natural Resources
/technical-skills
Marketing Automation: Braze, HubSpot (Marketing Hub), Pardot, Eloqua, Salesforce Marketing Cloud, MailChimp, SendGrid
Marketing Technologies: Google Analytics, MixPanel, Appsflyer, HotJar, Simon Data, Segment, Inbox Monster, Hootsuite, Sprout Social, Buffer, Loomly
Content Management: WordPress, HubSpot (Content Hub), Sanity, Drupal, Wix
Paid Advertising: Search advertising (Google Ads Manager), Social ads (Meta Ads Manager, LinkedIn Ads), Programmatic advertising (StackAdapt)
CRM Platforms: HubSpot (Sales Hub), Salesforce, Microsoft Dynamics
Data Visualization: Tableau, PowerBI, Databox, MS PowerPoint/ Excel, Looker/ Google Data Studio, Zoho, Grafana
Prototyping: Figma, Framer, Miro
Querying/ Scripting: SQL, Python, R
Strategy & Planning: Financial modelling (MS Excel), Forecasting, Competitive analysis, Scenario planning; Customer segmentation, Benchmarking
/education
Sauder School of Business, University of British Columbia | Vancouver, BC
Bachelor of Commerce (Honours), Finance Co-op
Sep 2015 - Dec 2020
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Awards & recognitions:
Outstanding International Student Scholarship (2015)
Sauder School of Business International Student Scholarship (2018 & 2019)
Dean’s honour roll standing
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Activities:
Assistant Director - Digital Marketing (Events), UBC Recreation Intramurals (2020 - 2021)
Mentor, Co-op Student Association of Sauder School of Business (2020 - 2021)
Mentee, Brand Management Mentorship Program (2019)
Mentee, Finance Mentorship Program (2018)
Analyst & Mentor, WestPeak Research Association (2017 - 2019)
Participant, Capital Markets Training Program (2017)
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Competitions:
Canadian Tire FaceOff Marketing Competition - Top 10 nationals
UBCMA x Visier Battle of the Ads 2020 - 1st place
UBC Imprint x Labatt Impact Case Competition 2020 - 3rd place, senior bracket
UBCMA x EVO Car Share Battle of the Ads 2019 - Top 5 finalists
Marshall International Case Competition (Invitational, representing UBC Sauder) - Top 5 global finalists
JDC West 2019 - International Business
National Strategy Consulting Case Competition 2018 - Top 5 finalists
USC Marshall Value Investing Stock Pitch Competition 2017 (NYSE: ZBH) - Finalist
Google UX Design | Coursera
Professional certificate
Google Data Analytics | Coursera
Professional certificate
SQL Fundamentals | DataCamp
Professional certificate
Google Analytics Individual Qualification | Google Academy
Professional certificate
Google Ads Certifications (Search, Display, Measurement) | Google Academy
Professional certificate